Our Story

Hi, I'm Freija.

I'm a Gold Coast girl who just loves the beach and where I live. My mum has her own business and I always wanted to follow in her footsteps and create something of my own.

I had an idea for a bag that turns into a beach towel — and I couldn't stop thinking about it. It's taken a few months of hard work, saving up by helping around the house and selling at markets, but I finally have my sample and it's perfect.

I'm almost there — and with every pre-order, you're helping me turn this dream into reality. I can't tell you how grateful I am for every single one of you.

Love, Freija